Better Together Breaks Records for Big Sky Resort
With record breaking skier visitation at 473,000, up seven and a half percent year over year combining Moonlight Basin, the mantra, Better Together, rings true. However, Better Together doesn't stand alone as a symbol of one resort or a symbol of how pulling together results in a record-breaking season, with it comes individual stories and personal reflection on the community of Big Sky and the love of Lone Mountain. Long-time local and Big Sky Resort employee Victor Deleo shares his perspective on what Better Together means from someone who cares for the community and the mountain. To read the full story, check out the latest issue of Live Big Magazine coming Summer 2014 to Big Sky Resort.
In 2003, I was like most young men in Big Sky, Montana. Skiing ruled my life. Big Sky Resort boasted over 4000 vertical feet, 400 inches of snow, and averaged 2 acres per skier. There was no better place for the skier to be. Then suddenly it got better.
That summer, more lifts were erected, more lodges were built, and for the first time in 20 years, a new destination ski resort was opened in the USA: Moonlight Basin. And conveniently, this resort was attached to our already-enormous and beloved mountain. We had more ski runs, more jobs, and more beds for guests. The skiable acres would be so huge, I was sure I'd never have to cross another ski track. But at the same time, things were changing for us that I wasn't expecting. Moonlight Basin brought another base area lodge, a new logo, and another lift system. Skiers began choosing one resort and not the other. While we were all gaining more opportunity, we were becoming slightly divided as a community at the same time. That's how it was for the folks that skied here. This was one mountain, and yet, every skier had to choose a side when he purchased his lift ticket or season pass. Even Aspen had four mountains that were a drive apart, and yet, they had one lift ticket. Then in 2005, with the collaboration of both ski resorts, came a combined option, The Lone Peak Pass. Skiers could finally ski the whole mountain on one, single purchase which was, as Christopher Solomon of the New York Times wrote in 2006, "the most you can ride in the United States without clicking out of your bindings."
Years later, the Lone Peak Pass was appropriately renamed The Biggest Skiing in America Pass because no other ski area had more acres. While this integration was a monumental accomplishment, it was still two resorts, one mountain, and three lift ticket options. Finally, in October 2013, ten years after the creation of Moonlight Basin, both resorts integrated under one name and one lift ticket. Big Sky Resort could claim with certainty, "The Biggest Skiing in America. Period." So now, guests purchase one ticket and have access to the whole thing.
Big Sky Resort's General Manager, Taylor Middleton said it best. "The integration has fueled record-breaking visitation which helps businesses and residents in our community." The integration has given Big Sky Resort the edge in the marketplace as the largest single ski resort in the US. It is now easier to book a vacation here. Our community is no longer divided. And for me, I'm still not crossing ski tracks.