Consistent Great Snow Keeps Big Sky Growing
August 13, 2012
BIG SKY, Mont. - Big Sky Resort celebrated after closing with a record breaking 2011/2012 season with over 340,000 skier visits. Even with a ski season two weeks shorter than the 2010/2011 season, Big Sky still saw an increase over the previous year's record numbers due to consistent snow conditions.
"The consistently good snow at Big Sky is key," said Taylor Middleton, Big Sky Resort General Manager. "Even while other resorts across the country struggled to keep their slopes open this past winter, Big Sky started off with a great base and continued to get powder throughout the season. Skiers go where there's snow."
Big Sky recorded a record holiday week between Christmas and New Year's, and a record Presidents weekend during the 2011/2012 season. February 19th 2012, Big Sky Resort recorded its highest number of skiers in one day with a 6% increase over the previous record day during the 2011 annual April Pond Skim. "More skier visits means more business for the Resort and for the entire community," said Middleton.
Big Sky Resort continued this momentum by offering another early season pass sale this spring on passes bought before April 30th 2012. Big Sky reduced adult season pass prices by 40%; offering Adult Gold Season Passes for just $799+tax and an unprecedented low price of $299+tax for Junior Gold Season Passes when bought in conjunction with an Adult Gold Pass. College season pass prices were slashed even lower and were offered at $599+tax. This prompted more skiers to buy full passes; building on the 25% increase in overall season pass sales from the 2010/2011 season to the 2011/2012 season.
"When you take into account the terrain, snow, and number of ski days you get when you buy a season pass, these prices give you amazing bang for your buck," said Chad Jones, Big Sky Resort Public Relations Manager. "We're so happy people are taking advantage of this, and the best part is more skiers don't equal crowds here. Our massive terrain and lift capacity maintain one of Big Sky's best assets: virtually no lift lines!"
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