Big Sky Resort Reports Another Record Season
April 23, 2012
BIG SKY, Mont. - Big Sky Resort is celebrating after closing the season with over 340,000 skier visits, the most the resort has ever seen. With a season two weeks shorter than the 2010/11 season, the Resort still saw and an increase over last year's record skier numbers.
"The consistently good snow at Big Sky is key," said Taylor Middleton, Big Sky Resort's General Manager. "Even while other resorts across the country struggled to keep slopes open this winter, Big Sky started off with a great base and continued to get powder throughout the season. Skiers go where there's snow."
Low season pass prices also drew skiers to the resort. For the second year in a row, Big Sky Resort reduced adult season pass prices by 40% during its early season pass sale, and slashed college season pass prices lower than ever before. This prompted more skiers to buy full passes, and Big Sky saw a 25% increase in overall season pass sales.
In addition to an overall record season, Big Sky Resort saw a record holiday week between Christmas and New Years, and a record Presidents weekend during the ‘11/‘12 season. On Sunday, February 19th Big Sky Resort recorded its highest number of skiers in one day with an increase of 6% over the previous record day during the April 2011 Pond Skim.
"More skier visits means more business - for the Resort and for the entire community," said Middleton.
To continue this momentum, Big Sky Resort announced another early season pass sale this spring, offering Adult Gold Season Passes for just $799 +tax and Junior Gold Season Passes for an unprecedented low price of $299 +tax when bought in conjunction with an Adult Gold Pass. Sale prices are available until April 30th.
"When you take into account the terrain, snow, and number of ski days you get when you buy a season pass, these prices give you amazing bang for your buck," said Chad Jones, Big Sky Resort's Public Relations Manager. "We're so happy people are taking advantage of this, and the best part is, more skiers don't equal crowds here. Our massive terrain and lift capacity maintain one of Big Sky's best assets: virtually no lift lines!"
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